Feliz día de las Madres!!!A todas y cada una de las mujeres que se esfuerzan por teneruna familia armoniosa y prospera, que trabajan y que algunas realizan dobles funciones, papá y mamá en una!
Muchas Felicidades a todas Ellas!!!
viernes, 10 de mayo de 2019
viernes, 29 de marzo de 2019
viernes, 8 de febrero de 2019
Presentan importantes novedades para el sector de confitería
Por Redacción Énfasis Packaging
ProSweets Cologne presentó nuevas soluciones y desarrollos para recetas, producción y envasado de productos de confitería y snacks, con una amplia oferta de los expositores, se abarcó toda la gama de suministros que precisa el sector confitería.
Más del 70 por ciento de los visitantes profesionales consultados
tienen ya previsto visitar la ProSweets Cologne 2020.
"Con nuevas tecnologías de procesado, soluciones innovadoras y sostenibles para los envases así como nuevos desarrollos en torno a la conexión digital en la producción, el sector muestra que sigue el ritmo de nuestro tiempo", así lo indicó Anne Schumacher, directora del sector de alimentación y tecnologías de la alimentación en la Koelnmesse.
Según la experiencia, el mayor sector de la feria es el correspondiente a "maquinaria y equipos". Los segmentos "maquinaria para envasado", "materias primas" e "ingredientes" así como campos secundarios como, por ejemplo, "analítica y seguridad alimentaria" ofrecieron a los visitantes un gran número de ofertas de novedades y soluciones.
Por otra parte, temas como las instalaciones inteligentes y flexibles que mediante rápidos procesos de adaptación de herramientas se pueden adecuar a nuevas recetas y exigencias así como una limpieza y mantenimiento automáticos han desempeñado un papel muy importante.
Las formas y envases individualizados son de gran importancia en la industria de los productos de confitería y los snacks, como ha quedado reflejado en la ProSweets Cologne. Los visitantes pudieron conocer sobre detección 3D de formas, sellado por calor, materiales de envasado biodegradables así como sobre nuevos métodos para la elaboración de materias primas sensibles.
ISM Packaging Award
Los asistentes a la feria tuvieron oportunidad de ver los envases más innovadores en la New Product Showcase de la ISM. El ganador este año del ISM Packaging Award powered by ProSweets Cologne es: Chocal Aluminiumverpackungen GmbH de Alemania con el envase de papel Chocal.
En combinación con la ISM, Feria Internacional de Productos de Confitería, la ProSweets Cologne cubre toda la cadena industrial de creación de valor agregado en la producción de artículos de confitería - una constelación única en el mundo.
Más información: http://www.global-competence.net/food/
viernes, 11 de enero de 2019
5 EJEMPLOS DE EMPAQUE QUE ADEMÁS DE CREATIVOS SON FUNCIONALES
Internacional.-. El
empaque es la última oportunidad que tienen las marcas para influir en la
decisión de compra de los consumidores frente al anaquel, razón por la cual la
creatividad, ingenio e impacto de este elemento es primordial. Por esta razón,
hay marcas que llevan el empaque de sus productos a otro nivel para otorga al
target un valor agregado funcional que resulta toda una innovación.
Esto se debe a que en
la actualidad el consumidor busca el mayor beneficio en cada peso que gasta al
relacionarse con las marcas, dinámica de la cual el packaging no está exento
por lo que incluir pequeñas modificaciones que faciliten el uso del producto
resulta una buena estrategia para ganar la preferencia del comprador.
En este sentido,
compartimos cinco ejemplos de empaque cuya apuesta va más allá de la
creatividad para convertirse en un elemento clave al momento de generar una
experiencia real entre la marca y el consumidor:
Mr Clean (Maestro
limpio)
La marca creó un
empaque que invita a las consumidores a ejercitarse. Este concepto proponía
que, una vez que el producto se terminará y al ser rellenado con arena o agua,
fuera reutilizado como mancuernas de ejercicio.
Brava Pizza
El empaque de estas
pizzas no sólo permite que el producto se mantenga a temperatura adecuada a la
hora de la entrega, sino que también funciona como cuatro platos desechables
individuales y un contenedor para los sobrantes.
The Deli Garage
Se trata de un
empaque creado por la agencia alemana Kolle Rebbe que da a los usuarios una
experiencia nueva en el consumo de queso parmesano. El empaque da al queso una
apariencia de lápiz e incluye un sacapuntas especial que permite medir las
cantidades del producto a utilizar.
Butter! Better!
Es un envase
desechable de mantequilla, cuyo diseño permite que la tapa del producto
funcione como un cuchillo para untar. Adicional, el color de cada tapa indica
el tipo de mantequilla que el empaque contiene.
Vinos Aquilegia
Diseñado por la firma
Icon Packaging, el embalaje de esta marca de vinos se convierte en una caba
casera luego de ser desdoblada.
Imágenes: Adventur Graphics, Innmentor, Karmapanda, Icon Packaging
https://www.merca20.com/5-ejemplos-de-empaque-que-ademas-de-creativos-son-funcionales/viernes, 4 de enero de 2019
5 TIPS PARA UN BUEN EMPAQUE
En varios de nuestros artículos hemos destacado la importancia del empaque, cada vez que éste se convierte en el vendedor del punto de venta de nuestra marca (entrevista a Alex Aldas en el libro Neomarketing, página 217).
A continuación destacaremos 5 tips que debes tener presentes a la hora de pensar en la estrategia de packaging para tu marca:
1. La usabilidad: No te olvides que el objetivo del empaque es proteger y cubrir el producto desde que éste sale de su lugar de producción hasta momentos antes del consumo, por lo tanto el empaque debe ser lo suficientemente fuerte y resistente como para preservar el producto, y lo suficientemente frágil y manipulable a la hora de ser abierto por el consumidor.
2. La funcionalidad: Es clave, el empaque comunica, así que debe decir lo que él contiene y revelar de qué se trata el producto.
3. La comunicación: El empaque es una excelente oportunidad para comunicar los valores de la marca no solo en la estructura del envase, sino en la de su arte a la hora de definir los claims, los colores y diseños.
4. La normatividad: Fundamental conocer la legislación y las diferentes normas que tenga la categoría a la hora de ser empacada, así como el contenido mínimo esperado del packaging, como por ejemplo, la tabla nutricional si se trata de alimentos y bebidas, el modo de empleo, las restricciones, la fecha de vencimiento, etc.
5. La apilabilidad: Se debe tener presente que una empresa lanza varias unidades del mismo producto, así que el empaque debe facilitar el almacenamiento del producto y su exhibición en el punto de venta.
Esperamos les sean de utilidad estos consejos y cada día veamos mejores empaques para nuestras marcas.
viernes, 23 de noviembre de 2018
Amazon’s new sustainable packaging program puts the customer first
Amazon encourages vendors to optimize their e-commerce packaging to reduce waste, decrease cost, and eliminate damage, and most important, enhance the customer experience.
By
On Sept. 18, 2018, just two months shy of the 11th anniversary of the launch of Amazon’s Frustration-Free Packaging Program, Amazon notified thousands of its North American vendors by letter of a new incentive program designed to drive more sustainable packaging that reduces waste and damage and “delights” customers. The new program urges vendors to design their packaging to meet Amazon’s Frustration-Free Packaging Program Certification Guidelines, offering an early-adopter monetary incentive to assist in the transition or the option to face a chargeback per unit beginning Aug. 1, 2019.
On Oct. 31, 2018, Amazon expanded its Vendor Incentive Program to vendors in five European countries: France, Germany, Italy, Spain, and the U.K. The deadline for FFP certification for these countries is Oct. 1, 2019.
Brent Nelson, Senior Manager, Customer Packaging Experience - Sustainability, for Amazon, explains that the new Vendor Packaging Initiative is not a mandate; rather it presents vendors with an opportunity to rethink and redesign their packaging for e-commerce to reduce much of the packaging currently used for the brick-and-mortar retail channel.
First and foremost, Amazon’s goal is to improve the customer’s experience. This includes minimizing the environmental impact of packaging, which entails reducing the amount of packaging, and lowering the cost of delivering goods to assist in maintaining low prices for customers.
Since 2008, Amazon has worked with brand owners such as Hasbro, Philips, Fisher Price, and Hill’s Pet Nutrition, among hundreds of others, to redesign their packaging per FFP program guidelines—achieving significant success in packaging material reduction and ease of opening. On the 10th anniversary of the FFP Program, Amazon announced it had helped eliminate 244,000 tons of packaging and 500 million boxes since the program’s inception.
While these stats were notable, Nelson says Amazon felt it was time to expand the program, and about a year ago, the global Customer Packaging Experience Team began collaborating with Amazon’s retail teams to bring about the Vendor Incentive Program. “We’re listening to our customers intently like we always do regarding how to reduce packaging materials. Customers expect us to lead in this space,” he says. “We’re maturing to the point where we believe the right thing to do is actually develop packaging that’s ready to ship, where we don’t have to use another Amazon overbox and void fill inside the package. The role of packaging in online retail is different than brick and mortar, which enables the opportunity to reduce the amount of packaging we deliver to customers.
“I often get the question from vendors or others in the industry, ‘Amazon, why can’t you just put a right size-fitting overbox around every product?’ We sell millions of different products. To have a right-sized package for every single product is a significant challenge. We do the best we can in putting items the customer orders in the best-fitting overbox possible, but the solution here is actually having ready-to-ship packaging that doesn’t require additional prep or additional overpackaging.”
Tiers 1 and 2 are first targets
Amazon’s FFP Program is made up of three certification tiers. Tier 1 is Frustration-Free Packaging, comprising packaging that ships in its own vendor-supplied packaging with no overbox required, is easy-to-open, and is made from 100% curbside-recyclable materials. Nelson explains the ready-to-ship concept: “What we buy from vendors, is received into inventory, and then ultimately ordered by a customer is fulfilled in that vendor-supplied packaging.” Easy-to-open involves the elimination of plastic binds, wire ties, and clamshell casings.
Tier 2, Ships In Own Container (SIOC), has the same requirement as FFP, but does not necessarily need to be made from 100% curbside-recyclable materials. An example of a Tier 2 SIOC would be a highly fragile item, such as a television. For these types of products, Amazon recognizes that protective packaging such as cushioning materials may be required to prevent damage. Ultimately, delivering products to customers intact on the first delivery is the expected scenario from a sustainability standpoint.
Tier 3 is Prep-Free Packaging (PFP). This tier addresses the catalogue of items fulfilled by Amazon that are too small to qualify as shipping in their own container—the minimum dimension for SIOC is 9 x 6 x 0.375 in. Examples include a tube of toothpaste or a bottle of laundry detergent. Here, Prep-Free Packaging certification means that no additional prep work, such as bubble wrap or bagging to prevent spills or leaks, is required. Products in this tier are shipped in an Amazon overbox.
For the Vendor Incentive Program, Amazon is tackling Tiers 1 and 2 first, “going after bigger items that have a larger opportunity to address customer concerns around packaging waste,” Nelson explains. These include ASIN (Amazon Standard Identification Number) items with package dimensions of 18 x 14 x 8 in. or greater or 20 lb or more. Excluded are ASINs with any Hazmat classifications or ASINs in Prime Pantry or Amazon Fresh.
To be certified for Tier 1 or 2, packages must pass the ISTA6 Amazon SIOC test—developed and vetted with the International Safe Transit Assn.—which involves free-fall drop testing and vibration testing intended to simulate the conditions an item is likely to subjected to during normal distribution and carrier supply chain processes.
“We’ve seen excellent results in the real world, where an item certified as either Tier 1 or Tier 2 does a great job in terms of performance and preventing damage,” says Nelson.
Incentives and benefits
According to the Amazon Frustration-Free Packaging Program Certification Guidelines, vendors can achieve a number of benefits by redesigning their packaging for FFP. One is the opportunity to reduce costs by optimizing packaging through the elimination of many of the components typically included in standard retail packaging to grab a consumer’s attention.
Nelson concurs: “We have been working for the last several years to help bring awareness to the industry that the role of packaging in brick-and-mortar versus e-commerce is incredibly different. Very simply, the role of packaging in brick-and-mortar is to capture that first moment of truth from a customer and stand out on shelf. Therefore, it’s often oversized with expensive aesthetic treatments, whether it’s substrates or printing.
“In e-commerce, it’s the product, not the packaging that’s often on display to a customer on the online ‘shelf.’ The pitch we’ve all made to vendors is that online retail affords you an opportunity to rethink packaging and ultimately reduce a lot of the packaging you normally would develop for a brick-and-mortar shelf.
“We’ve seen great reaction from the vendor community when we talk about what’s obvious to us, but the online retail model is actually an enabler to reduce packaging waste.”
Another benefit cited by the guidelines is the opportunity to reduce inbound transportation costs. Says the document, “When packaging is optimized for Amazon fulfillment, the package is ‘right-sized’ for the total supply chain. Smaller packages translate to lower transportation costs (more units per pallet/truck/container). It is also less costly for Amazon to ship the same package to the customer, saving money for the vendor, Amazon and ultimately passed on to the customer.”
While the benefits of FFP are clear, it may not be as clear to some vendors as to how to achieve packaging certification. “There is no one-size-fits-all answer,” says Nelson. “We sell millions of different products, and every vendor’s supply chain and manufacturing infrastructure is different.”
To help in the transition, Amazon has put together the Amazon Packaging Support and Supplier Network. APASS comprises more than 40 companies—including testing certification labs, packaging suppliers, and packaging designers—that can help vendors test, design, and supply packaging in line with Amazon’s packaging certifications. According to Nelson, the network was created in response to Amazon’s realization that they needed “industry evangelists” to be available to help the entire vendor community.
And, Amazon is sweetening the deal with an incentive: an early-adopter credit of $1 per newly certified-and-received unit by Amazon to vendors that certify their items under the FFP Program guidelines by the Aug. 1, 2019 deadline.
Concludes Nelson, “Recognizing the time it takes to change packaging and the complexity, we purposely put the deadline out almost a year to give people time to make a change. In addition, the positive incentive of sharing the cost to help vendors make the conversion is a huge step in the right direction and shows we are willing to partner.”
Hasbro reduces packaging material by 50% with FFP
If brand owner vendors are looking for inspiration on redesigning their packaging to meet Amazon’s new Vendor Incentive Program, they need look no further than Hasbro’s experiences switching to Frustration-Free Packaging. For the past seven years, the toy company has worked with Amazon to convert a number of its toy and game brick-and-mortar retail packs into Tier 1 packaging.
One example is the popular Baby Alive doll, which, in its retail pack, included a number of packaging components, along with multiple twist ties to hold the doll in place. Says Jeff Jackson, Senior Vice President for Hasbro, “It’s incredibly frustrating when you’re sitting with a young child, and you’re trying to get in to open the package for them, and all they want to do is play with it.”
To reduce packaging waste and increase ease of use for its e-commerce products, Hasbro reduced the footprint of the package and used a recyclable corrugated box with a slide-out corrugated insert to hold the doll. Says Hasbro Packaging Engineer Jacquie Patterson, “With Baby Alive, we reduced the amount of material used by over 50 percent. And we reduced the overall size of that package by more than half by switching to Frustration-Free Packaging.”
As for ease of use, with FFP, the doll can be accessed within 14 seconds versus three and a half minutes for the retail pack. “You feel great about it at the end,” says Jackson. “You open it up, you have no waste. It’s much easier to grab that stuff [packaging] and put it in your recycle bin and go.”
Another example is the new Amazon Tier 1 packaging created for Hasbro’s Galactic Heroes BB-8 Adventure. When the toy was shipped in its original retail package along with an Amazon overbox, six steps were required for opening. Redesigning the pack to a SIOC decreased those steps to one. Not only that, but the change also resulted in an 83% reduction in packaging components, from 24 to four; an 81% reduction in package volume, from 5,040 in.3 to 936 in.3; and a reduction of 93% in air shipped, from 4,436 in.3 to 332 in.3.
Says Jackson, “Amazon is great from a collaboration perspective because they help us understand that the shipping journey is changing. We’re thinking differently about how we’re actually packaging products.”
An APASS member’s perspective
Among Amazon’s APASS (Amazon Packaging Support and Supplier Network) members is Fuseneo Inc., a St. Charles, IL-based design firm focusing on innovation. Says Brent Lindberg, company Founder and Principal, or “Head of Curiosity,” as he is referred to on the company’s website, Fuseneo focuses on pushing brands, helping them explore their packaging potential across platforms and materials. The company has been working with Amazon and other brands to help them redesign their packaging to meet their three-tiered, Frustration-Free Packaging Program.
Says Lindberg of FFP, “Ever since e-commerce has come out, brands have just kind of said, ‘Hey, here you go retailer. Here’s my product, you figure out how to get it there.’ And so, in a lot of cases, brands haven’t taken any responsibility. Amazon reached out to us a couple of years ago to talk about what packaging for e-commerce could look like and how they could encourage brands to take ownership over their packaging.
“Amazon was concerned about sustainability, recognizing there was a lot of damage happening in the chain and a lot of inefficiency in the system due to the retail packaging. So, we started designing some of their own packaging for them as well as working on all of the messaging that went out to brand owners and retailers about these new packaging certifications.”
One of the benefits Lindberg sees of the new Vendor Incentive Program is that it will force brand owners to take a look at the cost of damage to their brand and their bottom line. He says a lot of companies have just accepted damage as a factor of sales or of getting their products online. “It’s not a great business decision,” he says. “It’s a horrible sustainability decision just to allow for high damage rates and call that the cost of business.
“The least sustainable thing that can be done is for products to arrive damaged, then they’re thrown out and have to be replaced, and the shipping back and forth multiplies.”
Fuseneo’s goal is to help brands create efficient designs, looking across materials and across processes to find the packaging methods that will be the most efficient and create the best customer experience, while still passing the ISTA tests.
Lindberg believes a lot of brands won’t need more than a tweak to their packaging to get it to the point where it can be certified. Others may begin by making short-term changes, just to get their products through the system by the deadline, and then go back and rethink their packaging for a more optimal consumer experience. He explains, “We kind of look at redesigning e-commerce packaging as a short-, mid-, and long-term approach.”
miércoles, 17 de octubre de 2018
Lideran los envases sostenibles las tendencias en la industria de alimentos.
Euromonitor International identificó cuatro tendencias para innovar en el servicio de alimentos.
El embalaje sostenible, mejoras en la entrega, pedidos en línea independientes y quioscos de auto-pedido, son las cuatro tendencias que Euromonitor Internacional identificó durante el evento National Restaurant Association Show 2018.
Embalaje sostenible
Ya sea comercializado como compostable, reciclable o biodegradable, el empaque sostenible es el centro de atención de varias compañías. Esto no es una sorpresa, ya que las marcas, especialmente aquellas en industrias como el servicio de alimentos al consumidor que utilizan grandes cantidades de envases, buscan reducir su impacto ambiental y alinear sus esfuerzos con las actitudes cambiantes de los compradores. Sobresalen los packaging de componentes naturales, incluyendo madera y bambú.
Mejorar la experiencia de entrega
No hay duda de que la entrega y el servicio de comidas han crecido de manera astronómica en los últimos años con los restaurantes de comida rápida y de servicio completo que utilizan servicios de entrega de terceros como UberEats y GrubHub. Además de mantenerse al día con la demanda, las cadenas deben garantizar que las experiencias de entrega repliquen la experiencia de la tienda, por lo que los consumidores ven un valor agregado más allá de la simple conveniencia del costo adicional.
La compañía Sterno está cumpliendo con estas exigencias al introducir un sistema de calefacción sin llama para mantener calientes los pedidos de catering, al tiempo que reduce el riesgo. Diseñado para adaptarse a las bolsas aisladas de la marca, el sistema de calefacción utiliza agua y paquetes activados para emanar el calor. El vapor mantiene los alimentos calientes durante 30-45 minutos. El embalaje se desecha fácilmente en contenedores de reciclaje.
Las tecnologías de alimentos crujientes, de Anchor Packaging se centra en los alimentos empanizados, utilizando empaques con salidas de aire especializadas. El envase mantiene las papas fritas frescas y crujientes desde el restaurante hasta la puerta. El embalaje también es apto mara microondas.
Pedidos en línea independientes
Muchas cadenas adoptaron la entrega de terceros desde el principio como una forma de minimizar el riesgo en lo que todavía era un campo en crecimiento dominado por la pizza y la comida china. Hoy en día, existen en el mercado varios softwares para cadenas y restaurantes que les permiten gestionar sus propias ofertas de entrega, servicio que crecerá de la mano de las tecnologías para mejorar los pedidos en línea.
Quioscos de auto pedido
En 2017, McDonald´s presentó el primer quiosco de auto pedido, algunas compañías sugirieron que esta innovación no sería bien aceptada entre el público, por el contrario, consumidores creen que esta tendencia crecerá al ahorrar tiempo al momento de comprar. Los quioscos de auto pedido hacen que el servicio sea más rápido y fácil.
Fuente: Euromonitor International.
http://www.packaging.enfasis.com/notas/81868-lideran-los-envases-sostenibles-las-tendencias-la-industria-alimentos-
Suscribirse a:
Comentarios (Atom)